Authentic hibachi, freshly made and open to all.

Fire &Fresh Hibachi Market (F&FHM) is a distinctive brand offering fresh, high-quality hibachi-style meals in a welcoming, inclusive atmosphere. It signals to guests that they can expect expertly prepared dishes made with premium ingredients and vibrant flavors, served with flair and authenticity. Whether dining in, ordering takeout, or catering an event, the brand promises an elevated yet approachable hibachi experience that fits every background and budget—making great food and memorable moments accessible to all.

VISUAL IDENTITY SYSTEM

Words from the OWNER

“Working with Whitney on the Fire & Fresh brand identity and logo redesign was an outstanding experience. She took the time to understand my vision, market, and the personality of the brand. What impressed me most was her ability to turn ideas into a clear and powerful brand story. The redesigned logo is modern, clean, and versatile, balancing boldness with freshness. It feels professional yet approachable, making it perfect for signage, merchandise, packaging, and digital platforms. Whitney’s process was collaborative and thoughtful, and the results exceeded my expectations. I highly recommend Whitney to anyone looking to build or refresh their brand identity.”

Marissa T. | Owner of Fire & Fresh Hibachi Market